| Mercury is a domestic automaker and a division of Ford Motor Company. The Mercury brand is marketed as being somewhat more upscale than Ford; it applies unique styling details and special features to its vehicles as a way of enhancing their desirability relative to similar Ford products.
In the 1930s, Edsel Ford, Henry Ford's son, saw an opportunity to create an additional brand within the Ford hierarchy, one that would slot vehicles between the everyman Ford Deluxes and premium Lincoln Zephyrs. To achieve this, Edsel felt the vehicles of this new brand should offer distinctive styling along with innovative features and better capabilities. He named the new division "Mercury," after the Roman mythological god. The 1939 Mercury Eight was the division's first car. It distinguished itself from similar Ford products thanks to a 95-horsepower engine that offered 10 more horses than the Ford V8.
Lincoln Mercury is the division of Ford Motor Company that makes, you guessed it, Lincolns and Mercurys. Lincoln models include the Navigator and MKX SUVs and the Mark LT upscale pickup, as well as the MKZ and Town Car sedans. Mercury models include the Montego, Milan, and Grand Marquis sedans, and the Mariner and Mountaineer SUVs. Ford has discontinued the venerable Lincoln Continental.
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