| Lexus has earned a well-deserved reputation for turning out utterly refined luxury vehicles. The hallmarks of this brand are a quiet, well-crafted cabin, a plush ride and commendable performance from powerful, nearly silent engines.
Launched by Toyota in the fall of 1989, the Lexus line represents the company's effort to create a world-class luxury-car brand. Groundwork for the Lexus line was laid in the mid-'80s, when the company began tapping U.S. focus groups in an attempt to define design concepts best suited for American consumers. Hundreds of prototypes were built and tested on Germany's autobahn and on U.S. roads.
Lexus is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. Lexus brand name vehicles are sold in North America, Europe, Asia, the Middle East, Oceania, Africa, and Latin America; in the United States, Lexus is the highest-selling brand of luxury cars. In 2005, the Lexus marque launched in Japan, marking the continued global expansion of the luxury division.
The Lexus logo was developed by Molly Designs and Hunter Communications. The final design for the Lexus logo featured a stylized “L” within an oval, and according to Toyota was rendered using a precise mathematical formula. The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988.
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